Lately I’ve been asked a lot as to why I bother going through the hassle of creating sustainable clothing when I could be having more fun by creating high fashion clothing out of any materials I desire. My answer is that I’m doing the groundwork to make it easier for future designers to create sustainably. emroce and our customers are helping to grow the demand for eco and organic products and as production increases so does the quality.

Here’s the perfect example…

Thanks to some kiwi ingenuity solar panels have suddenly evolved into the roof itself. As this is much more aesthetically pleasing it appeals to a wider market and is another stepping stone towards more research and the refinement of our eco products.


Swimwear collection by AURIA

Prints designed by Margot Bowman

Textile by ECONYL

Created in 2011 the regenerated nylon6 yarn uses post consumer waste such as fishing nets and carpets and has blown my previous acceptance of needing man made fibers for the sake of sportswear completely out of the water. Brilliant!

For more information visit