Any questions you may have about the importance of sustainable fashion are answered by this new film The True Cost. From farming the fibres to discarding the used product, The True Cost places the facts point by point in a heartfelt, informative, and beautiful introduction to the struggling factory workers and the great minds calling for humans to be more humane.

You may watch the film here

My next project of surf friendly and eco friendly swimwear has been accepted by an amazing website to receive funding. is a crowd funding platform backed by the NZ arts foundation. The deal is that in order to receive the money I have to reach my target within 30 days otherwise the money is sent back to each donor…so I need as many people to help as possible.
I’ve had the bikinis, onesies and rashies designed and patternmade for a while now. They’ll be made with Econyl‘s high tech recycled nylon and cut from a tessellating pattern so that no waste is created.
I’m just waiting for the fabric to arrive before I can really get into the making and this is where you can help.
Please check out my video at 

and donate to help me make this happen!!! Please also send the link on to anyone you think may be interested.        Cheers!

Patagonia has partnered with eco-friendly biomaterial firm Yulex to create the first plant-based wetsuit. The natural rubber is made from the guayule plant and uses water as a solvent where ”Traditional rubber plants and synthetic rubber production both use environmentally harmful solvents and create a vast amount of non-biodegradable byproducts”. They’re now sharing their findings with all of the other major wetsuit producers in the hopes of having the largest environmental impact.

Lately I’ve been asked a lot as to why I bother going through the hassle of creating sustainable clothing when I could be having more fun by creating high fashion clothing out of any materials I desire. My answer is that I’m doing the groundwork to make it easier for future designers to create sustainably. emroce and our customers are helping to grow the demand for eco and organic products and as production increases so does the quality.

Here’s the perfect example…

Thanks to some kiwi ingenuity solar panels have suddenly evolved into the roof itself. As this is much more aesthetically pleasing it appeals to a wider market and is another stepping stone towards more research and the refinement of our eco products.


Swimwear collection by AURIA

Prints designed by Margot Bowman

Textile by ECONYL

Created in 2011 the regenerated nylon6 yarn uses post consumer waste such as fishing nets and carpets and has blown my previous acceptance of needing man made fibers for the sake of sportswear completely out of the water. Brilliant!

For more information visit

The Amazon rainforest smouldering after being cleared for soybean production, cattle pasture and paper production in Brazil. A beautiful picture but scary reality. The equivalent of 3 football fields are being cleared every minute of everyday. Infact 20% of the rainforest has been cleared within the last 40 years.

Check out the National Geographic’s Environment page for more information on this and other topics.